4. Create your very own Money Team.
Every entrepreneur needs a “Money Team.” Although the team can generate wealth, the name really refers to a group of individuals with a shared set of goals and values. They bring out the best in each other. They hold each other accountable. As you build your business, you’ll need friends who ask you why you haven’t dropped that video you’ve been talking about for 3 months. You’ll need friends who read your blogs and share your content. You need friends who attend shared functions with you. You need friends who simultaneously push you to the next level and push themselves forward too. Each member of the “Money Team” should make up for one another’s weaknesses in some way. If someone is more well-spoken, then they can help the friend who struggles with in-person marketing. If someone is a Canva wizard, then they can help the friend who struggles with making graphics. A true Money Team can have healthy internal competition. However, they realize that they real competition is between them and the outside world. Be open to reshaping your team as needed, but you need a core. You need a foundation. Popular examples of “Money Teams” include Lebron James and his best friends from high school, DJ Jazzy Jeff & the Fresh Prince along with James Lassiter, the Wayans Family, etc.
5. Make time to stop and smell the roses. Make time for non-business relationships.
Ever heard the saying “Even in the midst of chaos, you’re living in an answered prayer?” The saying holds true as every season of life, no matter how unfortunate, bears some kind of fruit. Whether you stop to recognize the budding berries is your choice. Expressing gratitude for the answered prayers, no matter how small, helps you see that you have more than you realize. Additionally, it’s easier to find joy in your day when you adopt this mindset. In a similar vein, making time for activities and people outside of your business could very well save you. Entrepreneurs emphasize having more control of their time and more freedom, but the stress of kickstarting your business can result in neglecting other aspects of life. It can be hard to smile with gratitude as you constantly hash and rehash your process. Not to mention the ways one can neglect personal relationships—forgetting to call friends and family, neglecting your dating life, missing out on new friendships, etc. Before you know it, you have success in career, but instability in other aspects of your life. Or, you lack success in career because of the instability in the other areas of your life. While I believe that entrepreneurs should strive for balance, I also recognize that sometimes different seasons require different protocols. In the early stages, one may need to spend less time socializing on the weekends. There will be sacrifices for sure, but setting up some time weekly to do something unrelated to business can counteract this. Doing a life inventory regularly also helps. Ask yourself, “Do I want to get married? Do I want to have kids? Do I want to have deep friendships?” None of these goals can happen overnight. There needs to be an investment in these areas for them to materialize. The only solution is to make time for these goals no matter how far off they seem. Your life will fly by faster than you think. The days are long, but the years are short.
6. Pivoting is the most essential skill.
If you’re watching the NBA Finals, you’ve seen players on both the Celtics and the Mavs pull off a variety of moves and difficult shots. However, without a doubt, viewers watch players pivot every game. Pivoting is one of the most common moves players use. When players pivot, more opportunities to score arise. The defender, no matter how much of a worthy opponent, becomes easier to conquer. This can only happen, though, if the player decides to look their challenger in the eyes and create something out of nothing. Although it’s been years since I’ve seriously played basketball, I quickly realized that I could use this philosophy for my entrepreneurship ventures. The bottom line is—you gotta learn how to pivot. If something or someone ain’t working out, pivot. Try something else. Use a different skillset. Pray for a new lane to open up. You gotta be ok with shifting and being flexible with your methods. If God gave you a vision of being an entrepreneur, then that is something you should pursue. However, the vision isn’t the first step. Be married to the vision not the methods. How many times is there ever only been one road to a destination? Not many. Think of your brand goals the same way. There are many ways to achieve the dream. You have to be open to much more than you’re used to. It’s the only way. Instead of holding onto what you thought was the answer, utilize that three point stance, and pivot!
7. In-person interactions are still in.
In the world of social media, SEO, likes, and followers, many lose themselves in the digital world. While online connections are very valuable, the truth is that nothing beats in-person interactions. When I first began my journey, I immersed myself in online branding and content. I posted consistently, made different kinds of content, become really well-versed in Canva, graphics, and designs. I had lots of fun during this process, and I doubled my following simply from being consistent. However, the most meaningful and long lasting relationships that I formed always came from in-person interactions. Algorithms fail you in areas that in-person conversations do not. When I worked in corporate, I used rideshare to get to work on most days. All of my coworkers thought I was crazy! Little did they know that when I spoke to my driver during those trips, 9 times out of 10 what I did resonated with them in some way. On these car rides, I was able to build my confidence regarding pitching myself, discussing my future goals, and connecting with people outside of my traditional network. It was a very beautiful experience, and it would not have happened if I was hell-bent on gaining clients or relationships solely, or primarily, through social media. Additionally, at vending events, I found that it was easier to explain my brand to people face-to-face. Individuals who spoke to me were able to assess me as a person, which established trust. I built the vast majority of my email list via in-person connection too. Although I have pivoted from my initial venture, I still carry the lessons I learned from that earlier period. I look forward to making new in-person connections with people and maintaining the ones I have already made!